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World Class Tennis Academy
2023-present [via SEVENK® STUDIO]
World Class Tennis Academy (WCTA) is leading the way in world-class teaching providing top-notch tennis tuition for all ages and abilites from beginners to professionals. This project aimed to provide a new identity system and digital presence which was professional, modern and functional.
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tc/MULTI
2024
The Contemporary Museum of Universal Language and Transcendent Interaction, aka tc/ MULTI, is the mecca for exploring the boundless nature of communication, connection, and expression. It’s where language meets art, transcending cultural and linguistic divides to reveal the universal threads that bind us all.
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AI Propaganda
2023A collection of works utilising a mix of human and artificial intelligence. Social commentary on the world we live in and speculation of how it will change following the takeover of AI. ‘Social commentary under the guise of branding.’ These four projects remark on themes of consumerism, convenience, health, wealth, etc. through the lens of branding. I have chosen industries which exploit these themes and have been detrimental to society, as well as speculating how it may be further taken advantage of with the implementation of artificial intelligence.
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Geojuice Packaging
2024Through collective investigation of this broad topic and deeper research into the challenges our modern world faces with ‘overpackaging’, this brief offers the opportunity to extend knowledge of sustainable materials, production and governance and develop innovative packaging outcomes through iterative design.
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