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World Class Tennis Academy
World Class Tennis Academy (WCTA) is one of Australia's most respected tennis academies, operating across multiple venues in Melbourne's eastern suburbs. Founded in 2009 and led by head coach Simon Batoni, WCTA has built a reputation for expert, structured coaching in a thriving tennis community. Following a business relocation to Park Orchards Tennis Club, the academy underwent a complete brand transformation, rebuilding the brand’s identity from the ground up to match the ambition and standard of the coaching itself.
The project explored many areas, with strong focus on a strategic identity, immersive website, and purposeful collateral. Each informed the other, ensuring a cohesive and consistent brand experience across every touchpoint.
The project explored many areas, with strong focus on a strategic identity, immersive website, and purposeful collateral. Each informed the other, ensuring a cohesive and consistent brand experience across every touchpoint.
Branding, Visual Identity, Logo, Website, Signage, Merchandise, Newsletter, Social Media, Flyers, Events, Strategy, Photography, Collateral, Marketing +