LUCAS B. KEMP





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[Advertising] Work




AI Propaganda 

2023

Generative AI, Propaganda, Promotion, Advertising, Art Direction, Copywriting, Posters, Branding, Research +

A collection of works utilising a mix of human and artificial intelligence. Social commentary on the world we live in and speculation of how it will change following the takeover of AI. ‘Social commentary under the guise of branding.’ These four projects remark on themes of consumerism, convenience, health, wealth, etc. through the lens of branding. I have chosen industries which exploit these themes and have been detrimental to society, as well as speculating how it may be further taken advantage of with the implementation of artificial intelligence.

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Intervention! Campaign

2022


Campaign, Art Direction, Copywriting, Poster Design, Social Media, Social Commentary, Typography +

A series of posters which promote the idea of detaching ourselves from social media which has taken oven our lives and consequently damaged society. This campaign is a response to research conducted, exploring the toxic nature of social media apps and the negative impact it has had upon society, including the dangerously seductive interface design of these apps which keeps users hooked.

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Rexona Ad Concept

2023


Copywriting, Art Direction, Print-Ad, Typography, Composition, Creative Advertising +

An original copywritten and art directed campaign for Rexona Clinical Protection which emphasises the single-minded proposition of keeping the user sweat-free. Particularly targeted toward those with active lifestyles who resonate with sporting icons/endorsement.

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