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[Featured] Work
World Class Tennis Academy
2023-present [via SEVENK® STUDIO]
World Class Tennis Academy (WCTA) is leading the way in world-class teaching providing top-notch tennis tuition for all ages and abilites from beginners to professionals. This project aimed to provide a new identity system and digital presence which was professional, modern and functional.
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AI Propaganda
2023A collection of works utilising a mix of human and artificial intelligence. Social commentary on the world we live in and speculation of how it will change following the takeover of AI. ‘Social commentary under the guise of branding.’ These four projects remark on themes of consumerism, convenience, health, wealth, etc. through the lens of branding. I have chosen industries which exploit these themes and have been detrimental to society, as well as speculating how it may be further taken advantage of with the implementation of artificial intelligence.
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The Seventh Seal LP
2024A concept design for a collector’s edition 12” LP to celebrate the 70th anniversary of this classic Swedish film by Ingmar Bergman (1957) and the soundtrack which accompanies it.
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Weekly Disrupt Tabloid
2023
A studio about creating design which challenges and/or captivates the audience by using unconventional methods to capture attention and deliver messages that resonate. In this edition, the effects of disruptive design are explored. It is an amalgamation of some of the best examples throughout design history, as well as the knowledge acquired through the semester’s experiential learning. The paper utilises witty headlines and twisted imagery to demand attention. The news articles are written within reference to each relevant figure discussed.
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