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Disruptive Shrine Posters
This brief asks to consider the idea that an unrelated word and image, when combined, can convey a message that is greater than the sum of the parts. Conveying a concept by juxtaposing a word and image. The juxtaposition will disrupt the preconceptions of the audience. Creating a promotional campaign combining word and image that will contribute to the promotion of a museum or collection located in Melbourne.
The purpose of the campaign is to increase local visitors to the chosen site. Art Galleries of Australia Victorian Branch have, through extensive research ascertained that Melbournians do not visit the many galleries and collections in their city as much as international and interstate visitors do. The audiences are the people of Melbourne. The challenge is to disrupt their complacency and to persuade them that the chosen institution is worth a visit.
Having established the theme and visual approach for the poster, the flipside must be created. The designs must relate on both sides so that they can be displayed side by side. The flipside, however, will take the form of an information graphic. In essence designing a map which will enable the audience to understand where the collection is located and how to get there by car or public transport or walking. The map should show landmarks, points of interest and distance.
The posters utilise black and white imagery of medallions from The Shrine and are manipulated with spots of colour to highlight and contrast between each of them. The word ‘dis’ honour is cleverly used to disrupt the audience perception, although it is not disrespectful but rather conveying the disrespect shown by those that don’t pay their respects to those who fought for them.