DESIGN SWISS-ARMY KNIFE

Lucas B. Kemp is a Swiss–Australian communication designer situated in Melbourne. He creates strategic design outcomes that solve problems through captivating storytelling, visual acuity, and refined execution. Blending European precision with Australian adaptability, Kemp thrives in any creative context, translating complex ideas into ambitious, concept-driven design that synthesises branding, digital, and print, with fresh perspective and purpose.

Education

Lucas graduated from RMIT University in 2024 with a Bachelor’s Degree in Design (Communication Design). He achieved a 3.7 GPA and was honoured with a Capstone Project Award at the 2024 RMIT School of Design ‘Anthology’ Grad Show. During his studies, an eclectic portfolio of speculative projects and idea explorations were developed via research-led creative endeavours, with works of both print and digital outcomes packaged and presented in a concise and professional manner.

Career

SEVENK® STUDIO

Kemp is the founding presence and creative director behind SEVENK® STUDIO, an independent full-service brand agency which offers strategic and holistic creative business solutions.

Artistry

Kemp approaches design with intent and curiosity, bringing vision and flexibility to every project. His personality exudes boldness, ingenuity, and wit, as he couples meticulous discernment with a willingness to experiment and explore unconventional ideas. This balance of clarity and playfulness allows him to work fluidly across disciplines and flourish in collaborative environments.

On the moniker 'Design Swiss-Army Knife:’
“For me it’s a multi-tooled response. It represents not only my heritage and identity, but also my personal craft, skillset, and approach within the creative field. The [Swiss-Army] knife is an iconic design object, useful in any situation, both functional and elegant. It is not an egoic claim that I can do absolutely everything, I see it as a curated selection of metaphoric tools which I utilise to achieve creative success.”

The title encapsulates how Kemp works across various areas with a multi-faceted, refined, and well-equipped range of creative tools and expertise.

Personal style

Kemp does not adhere to a specific visual style, each brief is guided by its unique context and strategy. His creative endeavours are informed by his taste and core principles. With intentional curation, he leaves fingerprints all over the work, ensuring each project is distinctive and impactful.

Influences

Kemp creates from what surrounds him. “I draw a lot of inspiration from nature and science: systems, colours, patterns, language... That’s where the best design lives... it’s like the original blueprint for design,” he explains.

His outlook is also shaped by creators who push limits and pioneer new ways of seeing. “I admire the traditional principles of Vignelli, Bass, Rand, Brockmann, and Rams... they set the foundation for immaculate design.” he says. “I’m equally intrigued by more contemporary innovators” he adds. “Virgil, Kendrick, Kanye... Nolan, Oefner, the list goes on... These minds push me to consider how I can produce compelling and masterful work.”

Early life

How did childhood influence your perspective?
"From a young age [several] factors came into play. I used to spend hours writing and sketching, building with Lego, and I was passionate about sports. These experiences informed my sense of storytelling, play, and design thinking. From sports I gravitated to clothing which had the logos, that must have been the moment where I became immersed... it shaped how I perceive branding today. Looking back, I realise that was always the way I interpreted the world.”

Catalogue

The works of Lucas B. Kemp primarily consist of branding and advertising projects, it also includes outcomes from disciplines spanning print design, multimedia, and music. With a kempt approach to creative direction, he specialises in executing each work to the highest possible standard.

Featured Branding Advertising Print & Editorial Music Artwork Multimedia RMIT Archive Email Instagram YouTube LinkedIn Résumé

SEVENK® STUDIO ©2025 Lucas B. Kemp

Baskerville Specimen

Featured

Branding
Advertising
Print & Editorial
Music Artwork
Multimedia

RMIT Archive

Email
Instagram
YouTube
LinkedIn
Résumé

SEVENK® STUDIO

©2025 Lucas B. Kemp